Discovery and Consultation: Getting Clarity on Issues and Barriers to Success
You’re Addressing Issues and Considering Initiatives that Could Bring About a Lot of Change to Your Organization.
As we move into the work it will be vital to understand the situation in the industry, markets and distribution, operations and support. Our practice is to conduct interviews with all of the people on your top team as well as subject matter experts for the key issues of concern. We’ll also ask to review certain documents, reports and data. This is a quick but important step for us to get grounded with your team.
It is also helpful to understand certain facts about your leadership team and organization, for example:
- How closely is your leadership team aligned on the nature and importance of the key issues and opportunities the company is facing?
- How well does your team and your organization understand the business strategy?
- How consistent is the understanding about your company’s market position and selling proposition across organizations and people in customer-facing roles?
Other questions may come up in the early going, or weeks or even months down the road.
We typically address these kinds of questions via confidential, online surveys which we can craft and administer. Its the differences in perception and understanding that are vital a deeper understanding of the situation.
This discovery process opens up a conversation with you about your company’s prospects, barriers and plans moving forward. We’re fond of visual maps representing your go-to-market situation. We’ll draft these and review them with you to make sure we have a shared understand of customers, sales channels, players, product and information flows, critical processes, required capabilities and gaps. With this as context, it’s then up to you to identify the issue(s) that you’d like to have addressed and how you would measure success. At that point we can prepare an approach and work plan to get the results you have in mind.
Where To Next?
Now that you understand how the Discovery and Consultation Process works, you may want to review core service offerings starting with the Strategic Landscape Assessment.