Improve Customer and Channel Experience to Accelerate Life Insurance Production
The Client and Situation
Top property and casualty insurance company desired to leverage existing customer and agent relationships in order to participate more meaningfully in life insurance and other financial products. The overall goal was make Life products a more substantial contributor to the company’s growth and to do so in a way that strengthens the overall customer relationship, and without diluting agents’ primary focus on home and auto insurance. The Life product executive had limited influence with the company’s captive agents so saw attractive ROI to agents as a necessary component of any solution.
Business Question
How does a leading P&C insurer with a substantial book of life insurance get more agent offices to be active in Life? And how to connect agent Life activity with strategic consumer segments?
Our Approach / How We Helped
Provided leadership in market strategy as large consultant/client team designed and developed business processes and information technologies enabling P&C agents to succeed in life insurance sales. Result was development, pilot/proof of concept, and initial rollout of database marketing and agency business management system to large field organization.
Results Delivered
Result was development, pilot/proof of concept, and initial rollout of database marketing and agency business management system to large field organization.