My Granddad’s Struggles With His Business During The Great Depression Inspired My Work
Family Lore Led Me To Seek The Answer To, “Why Does One Business Fail And Another Succeed?”
When I went to college I studied economics because I wanted to answer this question. In business school, I gravitated to marketing and business strategy, understanding the tools that might make a difference in winning the battle for the customer. What I found compelling was understanding the mind—economically rational or not—of the person choosing one product over another.
My First Job Out Of College Was Doing Deep Market Research And Analysis For Six Years
My ethos ever since then has been to help my clients know and solve their customers’ problems. I’m focused on how you can create products and services that make lives simpler, easier, and more successful. For sellers of business products and services, good data is hard to come by. I always welcome the deep dive into this kind of market puzzle, working with data that’s not as good as it needs to be. I fill in the blanks and create solid pictures of your markets and opportunities.
This Market Study Experience Grew Into Strategy As A Natural Next Move
I Couldn’t Resist The Urge To Turn Market Insight Into Profitable Growth!
After I moved to California, I spent 23 years working for large consulting firms on big projects. We “redesigned” and reengineered companies. Where I came in was after the efficiency experts cost-cut their way to earnings growth. OK, we’ve cut to the bone, cut away muscle even, now what do we do to grow? Where do we add back in ways that are highly impactful to the customers? How do we edge ahead of the competition?
My experience and interest shifted to helping companies implement something innovative and different. I worked with business units of large companies, with the end in mind that there would be change as a result of the work. Working with a team of people, I got their minds inside the customer insight game. From there, we figured out solutions and built the case for implementation.
I took them from bare-bones commodity vendors to creating a new vision and getting a fresh mission. Our focus was on helping my clients serve their customers with better answers to their real problems. We built growth businesses starting with the emerging needs of customers we knew, looking first to big plays. We created plans to transform their offerings by focusing on what value meant to their key customers and becoming the dominant player in that part of the market.
Finally, I Launched My Own Business—Claremont Strategies
It Was Time To Step Out On My Own
In 2002, I started my own business, Claremont Strategy Center. Referrals rolled in from existing relationships, and I’ve helped many client companies since then. As an independent I could serve clients who were most in need of a customer-focused transformation.
Where To Next?
Now you know a little about Jim Wilson personally. To learn about Growth on Track, click on About Growth On Track.